Insights for small business owners

Practical guides on missed calls, lead follow-up, CRMs and AI, plus the research behind how we build.

What the research says

The numbers behind why speed and follow-up matter. See every industry page for numbers specific to your trade.

The AI gap

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Most owners use AI. Few have it doing real work.

In a 2026 survey of 1,256 small business owners, 76% said they use AI, but only 14% have it fully built into how the business runs.

Source: Goldman Sachs 10,000 Small Businesses Voices, March 2026

Missed calls

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Miss the call, lose the customer.

82% of people say they'll call a competitor if you don't pick up. Fewer than half say they'd leave a voicemail.

Source: CallRail survey of 1,000 U.S. consumers, September 2025

Lead response

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Answer within the hour, or lose the lead

Businesses that reached a new lead within an hour were nearly seven times as likely to have a real conversation with that buyer.

Source: “The Short Life of Online Sales Leads,” Harvard Business Review, 2011

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